Innovation: an instrument of insertion and positioning for Brazilian companies into the international market
Competitiveness is currently deemed as a decisive factor to running businesses and entering in the challenging world market. Given such harsh context, Brazil has proved itself to be a global power in several economic segments.
Brazil is the second major producer of medical
technology among emerging countries, behind only of China. According to a
survey made by the World Health Organization (WHO), Brazilian industry has
moved US$ 2.6 billions last year in this sector. The country is in a better
position compared to Mexico, India, and Turkey that occupy third to fifth place
in the ranking.
The document first published by WHO last September in Geneva indicates a major
participation of emerging countries into the medical technology market.
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) seeks to position Brazilian companies into the major global markets and to attract foreign direct investment to Brazil. We encourage Brazilian companies to add value to their products and services via innovative practices and to make use of innovation as a tool to access and position themselves into new and existing markets. High technology, sustainability and design are critical to sharpen up competitiveness and generate business opportunities to strengthen our economy.
The partnership established between Apex-Brasil and the medical sector came into effect in 2001, when the Agency and ABIMO designed the Brazilian Health Devices project, an initiative created to promote exports of medical products and health devices. The project currently supports 143 companies, comprising actions such as international fair development, business rounds with foreign buyers, business intelligence research, courses and workshops. The Brazilian Health Devices brand has proved to be a useful tool to help increase sector´s exports in more than 180%.
The search for innovation has always steered our work and shows through every action carried by Apex-Brasil, whether in Brazil or abroad. Our aim is to further consolidate Brazil´s role as the world supplier of a myriad of products. To achieve that goal we are deepening on-going initiatives at main global markets providing increased visibility to the brand Brazil and providing to the world the best image of Brazil. All these actions are aligned to President Roussef´s foreign trade policies, which are carried out by the Brazilian Ministry of Development, Industry and Foreign Trade.
Mauricio Borges, president, Apex-Brasil